Written by: RSE Staff on August 21, 2014
As the realities of climate change sink in and natural resources diminish, it is clear that businesses in North America are embracing a culture that believes consuming smarter will lead to a sustainable and prosperous future. These shifts in consumer behaviour have provoked companies to shift their traditional business practices to a more sustainable model, one which embraces a “less is more” approach (See: Walmart, Coca Cola, Tetra Pak, Loblaw). There has been a visible rise in companies who are greening their supply chain, and eco-friendly packaging is playing an integral role in supporting these initiatives. Product design experts are vigorously searching for innovative ways to maximize product life-cycles while minimizing their environmental footprint.
The Sustainable Packaging Coalition prepared design guidelines for sustainable packaging and defines sustainable packaging as follows:
- Beneficial, safe and healthy for individuals and communities throughout its lifecycle;
- Able to meet market criteria for performance and cost;
- Sourced, manufactured, transported and recycled using renewable energy;
- Able to maximize the use of renewable or recycled sourced materials;
- Manufactured using clean production technologies and best practices;
- Made from materials healthy in all probable end-of-life scenarios;
- Physically designed to optimize materials and energy;
- Effectively recovered and utilized in biological and/or industrial cradle-to-cradle cycles.
Greening your packaging design is not only important to achieving an eco-friendly product, but important to the growth and sustainability of your business. By continuously reusing or upcycling post-consumer packaging materials, it is diverted from the waste stream and is cycled back into the value chain. All though the adaptation of these guidelines may be a slow progression to change, it is an excellent way to begin.