Historically, municipal recycling programs have focused on mining materials from the residential waste stream and now the focus is shifting to improving the recovery of recyclables generated away from home.
Attention is now turning to collecting recyclables from public spaces to capture the last mile left behind in parks, beaches, streetscapes, rest stops, and buildings and at public events. Branded packaging improperly discarded in public spaces has long been considered a risk to the reputation of leading companies. This risk is growing as changing lifestyles across the globe are resulting in ever more used packaging to be generated away from home.
Public space recycling (PSR) can help to reduce litter, divert material from landfill and recover valuable resources for reintegration into the supply chain. Further, enhanced promotional and educational efforts have been shown to reinforce at-home recycling behaviour maximizing the performance of existing programs. With marine debris now attracting the attention of governments, NGOs and global media outlets, it has become even more important to establish successful PSR programs to respond to consumer concerns and government directives and protect the integrity of marine environments.
We understand what is needed to improve recycling performance and are adept at developing communication strategies that engage citizens and result in real behaviour change. By targeting a once-ignored segment of the waste stream, companies can also use PSR as a tool to increase recovery rates of specific material types to help achieve recovery goals set either through corporate targets or as a result of legislation. We also assist in creating partnerships between industry and public and private service providers in the design and launch of PSR programs to address corporate commitments to product stewardship.