Written by: Betsy Dorn on July 4, 2014 for Reclay StewardEdge

Companies across the globe are increasingly responding to the call for action in the sustainability arena. Many are making strides in reducing the environmental footprint of their own operations; however, minimizing the impact of products and product packaging on the environment at the post-consumer stage remains an ongoing challenge. A primary reason for this is that consumer behavior and the management of post-consumer waste are not under direct company control. Consequently, an increasing number of companies are seeking opportunities to strengthen municipal recycling programs and making sure they include their packaging among the list of accepted materials. A primary focus of such efforts is to promote single stream recycling via distribution of curbside recycling carts. While this is an important step, focusing on single stream curbside recycling infrastructure development alone, will have limited effectiveness.

Communities that have achieved high recycling rates share a common set of recycling program attributes:

  1. Universal recycling access – Rather than just curbside recycling service for single family homes, top performing recycling communities provide opportunities to recycle everywhere. This includes apartments and condos, commercial establishments, schools and other institutional and public spaces. In such communities, recycling is as convenient as waste disposal, regardless of the location.
  2. Clear and consistent recycling messages – Top performing recycling programs invest in public awareness and education, making sure that consumers understand what is and is not recyclable and why recycling is

    Source: Justin Sullivan – Getty Images North America


  3. Recycling incentives – Top performing programs have variable rate waste collection fee structures that charge waste generators according to what they discard and reward recycling behavior through lower waste collection bills. Such systems also generate needed revenue to fund the recovery infrastructure. Historically called, “Pay as You Throw” programs, now known as “Save as You Recycle.”
  4. Collection of a full range of materials – Top performing programs collect a full range of materials that have sound recycling markets. Depots are accepting materials that are not suited for single stream collection and leading communities are collecting organics as a separate materials stream. In this vein, consumers are provided with three collection containers for recyclables, organics, and remaining waste. Once organics are separately collected, some communities, such as Toronto, have been able to implement a bi-weekly recovery service, alternating between refuse and recyclable pick up.
  5. Supporting policies – Top performing programs don’t just stop with infrastructure development; they want to maximize material recovery through high participation. Once recycling services are made universally accessible and convenient, laws must be in place to encourage consumers to make place their recyclables into the proper stream.

There are many examples of municipalities – both large and small – that have established such comprehensive recycling programs in the United States such as Austin, Philadelphia, San Francisco, and Seattle.

As a professional working in the recycling arena watching programs evolve for over 30 years, it is clear to me that it is only through this type of multi-faceted approach that we will ever see the high materials recovery rates we are seeking. By establishing a shared vision for optimizing recycling systems and working collectively to achieve this, the vision can one day become a reality.