The Reclay StewardEdge team is considered an international expert in recycling and product stewardship in the environmental consulting industry. With a mix of seasoned professionals, we offer a wealth of fresh perspectives and innovative solutions to our clients in a wide variety of industries. Many of our core team members have more than two decades of direct experience across the product stewardship continuum. Reclay StewardEdge is committed to investing in our people by providing a range of opportunities to support them in reaching both their personal and professional goals. As a result, our team is comprised of highly skilled and experienced individuals with the ability to see beyond the current horizon, assisting clients to reach long-term sustainable solutions for their business goals. With this truly extraordinary talent on board, the Reclay StewardEdge team offer technical and strategic direction and value to our clients across North America and internationally.
Ken has been directly involved in waste reduction and recycling since 1990 and has led the initiation, design, and implementation of multi-stakeholder stewardship programs, as well as provided strategic governance and project management services to many organizations. He specializes in recycling and product stewardship strategy development, policy analysis and risk assessment, post-consumer recovery program development and implementation, cost-modeling and financial analysis, stakeholder engagement and producer responsibility compliance services. Ken has provided leadership for a number of associations, such as Founding Director, Municipal Green Funds, Federation of Canadian Municipalities (2000-2002); Director, Federation of Canadian Municipalities (1999-2002), member of Environment Committee and International Programs Committee; Founding Chairman, Canadian Association of Tire Recycling Associations (1999-2001); Founding Board member, Manitoba Association of Regional Recyclers (1992-1998); President, Manitoba Association of Regional Recyclers (1993-1997)
Paul has over 15 years’ experience in the information system management business. Based in Toronto, he is responsible for all aspects of the stewards, compliance, data review, and financial key performance indicators. Paul has designed and implemented producer data reporting and compliance systems for various waste streams, including mixed material, waste electronics and electrical equipment, household hazardous waste and beverage containers, in four different provinces. In conjunction with some of these programs, he has also designed waste tracking systems for compliance schemes.
Karen is based in Toronto and works extensively within the Stewardship Reporting team supporting companies in the area of producer responsibility with focus on stewardship regulatory compliance. She brings 25 years experience in waste management from her various roles in government, non-profit and the consulting sector. Over the course of her career Karen has done environmental policy work and managed recycling and waste diversion projects. More recently supports clients with their product stewardship responsibilities. Karen has a Bachelor of Science degree in Environmental Studies.
Adrian is an accomplished policy expert and consultant with twelve years of international experience in environmental policy. From his time in government, he is particularly familiar with the economic and structural impacts of environment policy, as well as with policy development and implementation. He has held various positions, such as, Chief of Staff for Ministers; adviser to the Premier of Manitoba; policy officer with the Foreign Office of Germany; and as Director of Stakeholder Relations for the Government of Manitoba’s Climate Office. He has lived in numerous countries across Europe and North America, and has access to a wide network, information and communications in a number of languages.
Ron Soreanu, Strategic Advisor
Before joining Reclay StewardEdge, Ron Soreanu was the Vice President, Public Affairs, Communications and Sustainability for The Coca‐Cola Company in Canada and most recently the Chair of the Board of Directors for the Canadian Beverage Association. In addition, Ron served on the boards of Stewardship Ontario and the Alberta Beverage Container Recycling Corporation.
Christa Rust, Senior Program Director
Christa has a demonstrated history of working in the environmental operations, services and research industry. In particular she specializes in strategic planning, business case development, policy analysis, risk assessment, post-consumer recovery program development and implementation, stakeholder engagement, and product stewardship program management. She has worked on projects to assess the impact on local environments due to habitat and climate change, uniting stakeholders and working together to show the benefits for all, and ensuring a mutually satisfactory outcome.
Holly Lafontaine, Program Director – Ontario
A respected leader in the resource management and sustainability industry, Holly brings over ten years of experience to the team. Her role as Program Director will lead her to oversee the implementation and execution of CBCRA Ontario as we expand into our neighbouring province. Holly is passionate about environmental sustainability and takes a results-oriented approach to program execution and problem solving. Her core competencies include stakeholder engagement, program management, data management, program performance monitoring, change management, and analytics. Holly graduated with a MASc in Civil Engineering and a BASc in Environmental Engineering from the University of Windsor.
As a senior leader in branding, marketing, communications, PR and business development, Sheri has demonstrated success with several national brands. Her core competencies include team leadership, brand strategy, complex communication strategies, digital media, data management and analytics, strategic planning, as well as research and measurement. As a member of the senior management team, Sheri works with the board of directors and external partners in developing and executing strategies to raise the profile of the organization.
With over 15 years of experience, Claudia brings marketing and communications expertise in the areas of content creation, promotions, brand activation, brand strategy, creative planning, sponsorship, public relations, and advertising. She has worked internationally with many high-profile brands. Claudia holds a bachelor’s degree in communications, as well as a marketing management post-degree diploma.
Within our organization, Claudia handles all aspects of social media, website updates, e-newsletters, and digital advertising. Her background in sustainability includes brand activation for recycling program events and content creation for EV manufacturers.
Craig brings more than 30 years’ experience providing professional training services in the private, commercial and government sectors. He began his environmental sustainability career working on the City of Winnipeg’s Residential Blue Box recycling program. Craig is a recipient of the “Honorable St. Johns Award of Merit” for his contributions in public service and also received the “Certificate of Merit” from the City of Winnipeg Fire Department. He has completed an M.C.S.E diploma at University of Manitoba.
Jaclyn specializes in event management, stakeholder engagement, design and implementation of research projects, workshops and qualitative research design and analysis in addition to school programs. With interests in learning and environmental education, Jaclyn’s background allows her to bring a focus on sustainability issues and natural resources management to the team. She graduated with a B.A. in Environmental Studies from the University of Winnipeg and a Master of Natural Resources Management from the University of Manitoba.
Justine Spearman, Senior Data & Outreach Coordinator
Justine specializes in stakeholder engagement, research project implementation, and program development. She has extensive experience organizing and promoting networking and environmental events. Justine graduated from the University of Manitoba with an honour’s degree in Environmental Sciences focusing on Corporate Sustainable Development.
Michael Hall, Consultant
Mike brings to the team a background in supply chain and project management, and a strong passion for corporate social responsibility and sustainability. He holds a Bachelor of Commerce and a Master of Business Administration with a concentration in Sustainable Development from the University of Manitoba.
Nick Witoski, Marketing & Events Coordinator
With a passion for environmental education and consulting combined with Nick’s experience working in the healthcare philanthropy industry, he brings a unique knowledge of sustainability and stakeholder alignment to the team. Nick graduated with a B.A. in Sustainability & Sociology and a Certificate of Sustainability Leadership from Dalhousie University. Nick supports partners to improve their recycling programs, as well as managing events and the Street Team.
Adam Wilton, Administrative and Accounting Coordinator
Adam joined the team with years of experience in operational management, client relations and customer service. Adam is a graduate of the University of Winnipeg with a Major in Theatre and Film and minor in Conflict Resolution.
Claire Harvey, Outreach Coordinator
Claire is the Outreach and Waste Audit Coordinator for Recycle Everywhere. She brings to the role her experience with field sampling, data collection, and data analysis in addition to client communication and project coordination. Claire holds a Bachelor in Environmental Studies from the University of Manitoba.
Joe Proulx, Marketing Coordinator
Joe is the Marketing Coordinator for Recycle Everywhere. Joe has experience in multi-media production, communications, and social media through personal and contract projects. He has a Bachelor of Arts degree from Canadian Mennonite University with a major in communications and media.
Mike Cuma, Marketing & Communications Manager
Mike is a communications and marketing professional who has spent nearly 15 years helping organizations connect with their audiences more strategically and effectively. He believes strongly in collaborative leadership and the power of teamwork. Mike is motivated every day to reduce the amount of waste sent to landfills and to protect the planet for future generations.